I joined the Madison, Wisconsin “Noncommittal Book Club” in 2024. Since we were a quickly growing book club in the area, we wanted to have our own unique t-shirt. Since I was the designer in the group – I took on the challenge, but I couldn’t stop at one thing, I had to build a whole brand. Complete with social icons and stickers and marks we could use in various use cases.

Noncommittal Book Club does it a bit non-traditionally. We don’t read the same book, and we don’t judge anyone for maybe not hitting as hard as they’d like on their TBR. Because of this, I wanted to have a tagline with a bit of fun and playfulness – and I landed on “Where every chapter is optional”.